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Showing posts with label ads network. Show all posts
Showing posts with label ads network. Show all posts

Saturday, January 5, 2013

Internet Marketing Glossary - C - CPA, CPC, CPL, CPM, CPS, CR, CSS, CTR, conversion rate, copy, creative, crawl, crawler, cost per action, cost per click, cost per lead, click through rate

Internet Marketing Glossary - C - CPA, CPC, CPL, CPM, CPS, CR, CSS, CTR, conversion rate, copy, creative, crawl, crawler, cost per action, cost per click, cost per lead, click through rate

Internet Marketing Glossary - C

A - B - C - D - E - F - G - H - I - J - K - L - M
N - O - P - Q - R - S - T - U - V - W - X - Y - Z
CPA (Cost Per Action) – The cost paid per qualified action (click, sale, registration) from an online advertisement or affiliate link.
CPC (Cost Per Click) – The cost or cost-equivalent paid per click through from an online advertisement to the advertiser's destination.
CPL (Cost Per Lead) – Total cost of online advertisement campaign divided by the number of leads generated.
CPM (Cost Per thousand impressions) – An agreed upon price paid to a content site for displaying an advertiser’s banner a thousand times. “M” represents the Roman numeral for 1000.
CPS (Cost Per Sale) – The cost paid per sale generated from an online advertisement or affiliate link.
CR (Conversion Rate) – Percentage of site visitors that take a desired action.
CSS (Cascading Style Sheets) – A text data format used to separate style from structure on Web pages.
CTR (Click Through Rate) - The percentage of visitors that click-through an ad impression/link compared to the total number of visitors that viewed the ad impression/link.
Click through – The process of clicking on a link to visit another page or site.
Cloaking – Delivering content to search engines for indexing that is different than what a human visitor will see when visiting the indexed URL. Most search engines have rules against unapproved cloaking and may ban your site if used inappropriately.
Contextual links – Text in a link; examined by search engines in order to determine the relevance of the linked to page.
Conversion rate - Total cost per sale or lead, calculated by dividing the total cost of an advertising campaign by the number of resulting sales or leads.
Copy – The printed text in an advertisement or webpage (content).
Creative – The concept, design, and artwork that goes into a given ad or website design.
Crawl – The process in which search engine robots navigate through the Web by following links to gather listings, copy web pages and store the information in the search engine’s index.
Crawler (Agent, Bot, Robot, Spider) – Software program that navigates the Web to find, catalog, and report information it has been told to search for.

Qadabra | CrunchBase Profile , Try Adsgadget to Make Money ...

Qadabra | CrunchBase Profile

General Information
Descriptionself-serve ad platform



Project Manager
Business Development Manager
Client Relations Manager
Head of PR




Qadabra is a self-serve ad platform created explicitly for publishers looking to monetize their website traffic by earning revenue through performance-based advertising.
No rigid guidelines, no minimum impression volume and no frustrating “slaps”.
Just great technology working in the service of your entrepreneurial spirit, powering a highly-sophisticated, automated ad platform with an intuitive interface and profitable dividends with guaranteed, hassle-free integrity.
It’s as easy as 1,2,3. Publishers sign up within 15 seconds, create and implement their placements, and let Qadabra do the work.
Optimization- Built in optimization algorithm and professional team
$1 minimum payment threshold
Impressions - No minimum impression volume
Supports all geographic locations
Access to ad exchanges all over the world
Implementation- Publishers copy and paste the tag on their site
Publishers see banners live the second after creation




Qadabra screenshot
Above: Qadabra Homepage
Uploaded: 12/30/12


Chitika Vs Adbrite - CPC CPM Earnings Comparison

Chitika Vs Adbrite - CPC CPM Earnings Comparison
There are so many advertising networks these days and they are all in competition with each other and are hence striving to gain the upper-hand over others.So with this competition among the different ad networks, there is bound to exist some comparisons between them.So today we are comparing Chitika Vs Adbrite to see which one of them is the better paying ad network.We will also be seeing the other factors such as quality and variety of ads, ad-fill rate and payment process and ease of working.

Chitika Vs Adbrite

Average CPC and Average CPM
Chitika - From my experience of using Chitika, I would say that for USA clicks, you get around 5 to 10 cents maximum.Avera CPM was usually around 15 or 20 cents.

Adbrite - From my experience of using Adbrite, I would say that for USA clicks, you get around 10 cents average, I have noticed a few clicks going up to 80 cents.Average CPM for PPC ads were around 40 cents but for Interstitial ads it was well over 2$.

Quality Of Ads
Chitika - Very Poor: They seem to be running a scheme where they display "Answered-Questions" ads, which is their own property and when someone clicks this, they go to a page with Adsense Ads.You can imagine what is going on here.

Adbrite - Okay: They have a large number of advertisers but extremely untargeted.There are a few big companies advertising with Adbrite but these are few and far between.

Ad-Fill Rate:
Chitika - Very Poor: They have very poor ad coverage, only USA and Canada traffic gets at-least 50% ad-fill, the Asian countries get almost next to zero ad-fill.

Adbrite - Poor: They have a decent ad coverage, but sometimes we end up seeing blank spaces and "Advertise Here" ads.These may be intentionally shown as they are free advertising for adbrite itself.

Both Adbrite and Chitika are prompt in their Payment.They payout as they say.

Customer Service:
Chitika: Good.They reply quickly and try to solve the problems of the publishers and advertisers.

Adbrite: Poor.They are not very prompt in returning queries made by publishers and advertisers.

Chitika Vs Adbrite CPC

Overall I would rate Adbrite as a better ad network than Chitika, but this is just my experience of using both the ad networks, please share your experiences by commenting below!

Also Read -
Best CPC Ad Networks
Best CPM Ad Networks
Admaya Review
Adsense Alternatives
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